Goliath isn’t too bad a guy, either…
More and more every day, it seems the giant lurking over the tech industry known as Google uses it’s own tagline “Don’t be Evil” in some kind of strange half-irony. The company squashes companies in every industry it enters, gobbles up patents while clamoring on how they ruin software innovation, and amasses enough data it should be self-aware soon.
In a different timezone, Italy has become the joke of the legal world (well, my small legal world). The jokes around the Italian “Bunga Bunga” Prime Minister are just too easy. The guys over at the Daily Show (which has been on fire lately) must been cackling their asses off. It’s like crack for a coke addict (or your entire search history to Google).
Anyway, the case thrown at them from the jester’s court, where a man sued for defamation when he discovered Google’s helpful autocorrect feature replaced his surname with the Italian translations for “conman” or “fraud”…….
….Seriously?
I assume you’ve been through school; I personally know some of those years can be tough. I’m not saying being a kid in California and being a kid in Milan are the same thing. But I know we’ve all heard some pretty nasty things thrown our way during some of those tougher days. “Sticks and stones may break my bones, but searches can never match me.”
Even despite that, the censorship is still stupid. Sorry dude, but 99% of the other Italians, when they get a couple letters deep, are going to be actually searching for what “conman” translation they opt to. So even if it didn’t “defame your name” in the same way a schoolground bully does, it would be hurting the overall optimization for the rest of Italy*. Unless you get to be huge celebrity that is, but I pretty sure a requirement for that is to drop all but one of your names.
So, in the end I think I would have to side with the search giant on this one.
I wonder which one of his names he would keep…
The post is written on a fine-line between serious and joking. I’m not sure where the line is at all times; see if you can find it
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* Maybe even all over the world. A fairly common use for Google could be to look up an unfamiliar word in a foreign language. So your little name change is hurting all of the world’s efficiency!
